Meeting and Event Designs that Produce Results

What makes an EVENT SPECIAL?

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The most successful events are based on reinforcing your program’s Core Mission Objectives with experiential stimuli and Info-Tainment that increase message retention and deliver measurable results.

We all know that showing appreciation to your employees and customers is just good business, but it takes well thought out strategies that keep a team motivated and productive.  These strategies are communicated through Special Events designed with return on investment in mind.  It’s no accident that the companies that do this the best are also listed on “The 100 Best Companies to Work For” and have less employee turnover.   So whether its planning customer appreciation or media events… an employee appreciation program like a family day open house or a holiday celebration… an external event like a black tie Gala…. awards ceremony… or a ground breaking and ribbon cutting ceremony, the most critical step is protecting your organization’s bottom line and its investment in human equity and talent.   When you’re talking about Special Events, you have to recognize the ever-increasing scrutiny of event spending.  It’s in the media, around the water cooler and in the boardroom.

It’s not the programs that add value that are under scrutiny; it’s the events that aren’t built off of a solid foundation and measurable results.  This distinction is key in determining investment vs. expense.  The key tactics behind the most successful events are based on reinforcing your program’s Core Mission Objectives with experiential stimuli and Info-Tainment that supports your messaging… and links “moments of impact” that increase message retention and delivers measurable results.

The concepts we’re talking about have been validated by the industry, being recognized with its top awards, including the coveted Special Events Magazine Gala Award for the best multiple day meeting or event for a corporation or association and Meeting Professionals International’s Global Paragon Award.